The original point was aimed at the FAI. They are the ones who are in the middle of bulding a new stadium. And the difference in selling a team who are in the World Cup as opposed to one who are not is huge in financial terms. The sponsorship and the ticket sales are things that directly affect them. And they lose out because of this. More so because of the stadium build.
- do you go into town very often, every weekend pubs and clubs are absolutely wedged, people are out spending money already.
I don't go in very often. But I was in last weekend. And I did notice that the pub I was in, was packed with a lot of people who were out for the rugby. As opposed to about 8 weeks ago when I was in the same place and there was less people there. Even though Ireland were playing Italy.
But where it was really apparent was when I was home, outside Dublin and out when the first France match was on. There was a lot more people were out than usual. I was talking to a guy who was out with his wife. They went for dinner beforehand and then out for drinks after.
This is where it takes effect because he was spending money both in a restuarant and a pub. And if you look at the figures quoted, £100m is hardly going to pull any country out of recession. I would have thought anyone in a bank would know that.
What it does do is generate a bit more business for everyone and could be the difference between businesses surviving a little bit longer or folding which is the sad case now with a lot of them.